Lesson 4: Know Your Makreting NO NOs! The following picture was taken at the 2009 Realtor Triple Play Convention trade show or expo floor. In the picture, you will notice that a vendor had a promotion for an Ipod Nano, except the sales representative was not present to give his or her sales pitch! In fact, I wasn’t sure who the vendor was to begin with. Ironically though, despite not having an sales agent present to talk to people, I witnessed several convention attendees drop their business card in the trash bin, which makes for a good lesson in marketing DOs and DON’Ts.
Obviously the point of marketing to get in front of buyers. In this case, the convention attendees participated in the promotion without knowing what the company was about. If you make the promotion about the thing you are giving away, you lost the point of marketing, which is to offer a fair trade item. “You listen to my pitch, I will give you an opportunity to win something.”
Another way to look at it and how this picture relates to real estate sales is: leads (buyers and sellers) have a short attention. If you don’t follow up, you lose the opportunity to earn a new client. Potential clients may give you their contact information, but if you are not present to pitch’em, you’re giving away more than just your value. Just one way to look at it.
Angie Perez is a NJ Circle of Excellence award winning real estate agent for Weichert, Realtors in Edison. She sells anywhere from 12-25 houses per year on a consistent basis since 2005. Ms. Perez is primarily a buyer's agent on 60% of her real estate sales where she represents rental income investors, first time home buyers & trade up home buyers of 1-4 family homes within specific towns encompassing 4 NJ counties: Union, Essex, Middlesex and Somerset County. Many of Ms. Perez's clients appreciate her ability to negotiate favorable real estate deals for them. Many of her clients commented that her research abilities, her honesty, her knowledge of local market trends and her proficiency to manage multiple real estate transactions from start to close are some of the reasons why she was hired as their agent of choice. Please call, text or email Angie Perez to ask if she lists or sell in your town. If she can not help you, Ms. Perez would be more than happy to help or refer you to someone who can. Cell: 973-715-6210 email: angie @ njretoday .com
123 Lincoln Highway Edison, NJ, 08852 USA
angie@njretoday.com • (973-715-6210)
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