Virtual Home Staging Pros and Cons
Obeo, a leading provider of online marketing solutions for real estate agents and homeowners, recently announced virtual staging for vacant properties called Obeo Virtual Staging!
Using the latest 3D rendering technologies, Obeo is able to take a single photo of an empty room and fill it with attractive furniture & decorations, which is one element of staging. They employ a team of virtual staggers that can add designer couches, tables, rugs, lamps, tv’s, draperies and many other furniture items to make the home or a single room look like a million bucks. Unlike traditional home staging, Obeo’s Virtual Staging solution is assembly hassle free. Simply take photo of a room you want to stage, upload it to your Obeo portal and poof: virtual staging without the hassle of cleaning, painting, removing furniture, placing more desirable furniture, etc.
Their virtual staging solution is said not to be just for vacant homes. They can move existing furniture out of a room rendering it empty before upgrading the appearance of the room with virtual furniture.Typically, homes that are staged get more buyer activity and interests from online consumers than homes with vacant photos on-line.
A stage home does not guarantee more money for a property, but it can certainly improve the pace of a sell for some Buyers do in fact have a difficult time visualize the potential of an empty home.
Obeo’s Virtual Staging compliments Obeo StyleDesignerand allows potential buyers to customize the color of the walls, floors, counter-tops and cabinets using their interactive design tools.
For More Inforamtion on Obeo’s Virtual Staging, register for a free webinar on Friday February 26, 3p.m. EST.
Virtual Staging Pros and Cons
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Pros | Cons |
| Costs/ROI | More than 80% of buyers start their home search on-line relying on property photos to decide if visiting a home is worth their time. Many buyers look for attractive photos to decide for themselves if a home will meet their needs. The costs of virtual staging are $99 per room with discounted prices as you stage more rooms. Because Obeo in particular has the style suite, it makes it easier for a buyer to maintain his or her emotionally connection with a property if he or she has visualize the potential of the property.Therefore Virtual Staging is more cost effective: $399. VS offers more flexibility with the opportunity to do one or two rooms at an affordable price. | Many Home Staggers would have you believe that staging is not a costs per say. It is an investment. Keep in mind though that a home that is properly neutralized, yet outside of its target price range, may not yield the type of return on investment a homeowner desires.Staging along with the proper pricing can drastically improve the pace of sale.Traditional staging can cost $500-$2500 depending on size and scope of a project. Some stagers charge an initial consultation fee of $150-250 dollars. |
| Time Frame | Faster turnaround time and easier to clean up. Virtual staging is as simple as point, shot, upload and wait. VS can take 24-48 hours from the point of taking photos to uploading them to the Obeo portal and having a photo(s) virtually staged. Traditional Home staging may take 5-16 hours depending on the size and scope of a project. Typically home stagers work 1-2 days on a home prior to staging and another day to remove staging. | |
| Wear and Tear | None | Some level of wear and tear involved with placement and removing of furniture. |
| Buyer Duped | Seeing is believing. A show is better than a tell. Traditional home staging sets up a realistic setting, one that a home buyer can touch, feel and see whereas virtual staging appears to be superficial on the surface. Buyers may not respond well to artificial designs even though the concept of virtual staging is not necessarily new. Builders have been using miniature models and digitally enhanced brochures for years. But people come to expect some level of virtual staging from builders since it is often difficult to market homes that have not been constructed. Buyers are not accustomed to seeing virtual staging on preexisting or vacant homes. There will be an adjustment period. Agents are more likely to show a Staged property. |
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